When writing web content in the field of education, you may create a website or individual webpages for parents or students in your classroom, or for prospective parents or students who are interested in your school. An educational website may contain images, information, blog posts, links to further resources, calendars, reminders, etc. Your purpose for writing and your audience will determine the type of web content you create.

Review the information below to help you develop web content for an educational site.

What is web content?

Web content is any information or pictures delivered in an online format. This can take the form of a blog, such as a WordPress page, or can be a static website or webpage. Web content can also consist of videos, podcasts, pictorials, wikis, or interactives.

What is the purpose of web content?

Online content provides information to parents, students, and administrators about a school, such as the mission, policies, or curriculum as well as contact information. It may also provide information about teachers and individual teaching philosophies, as well as class rules and policies.

A site might also advertise the school to prospective clients, to provide professional development information for faculty, or to communicate what activities are happening in the classroom during a particular week or month. A blog on the site might offer important, timely announcements and share updates from the classroom or school as well.

Additionally, web content may provide tips, guides, or further resources for parents or teachers. Web content allows for easy remote access to information, and often provides expectations for the learning environment.

The purpose for writing your content will determine the type of writing that you do and the visual presentation for your content.

Who is the audience for web content?

Web content is written for parents, students, and administrators. This means that the language and style should be appropriate for your intended audience, which may encompass a broad spectrum. The audience you are writing to will dictate the language you use and how you need to adjust your writing.

What is the appropriate language and style?

Web content may be more informal and conversational than other types of professional writing since your purpose may be to attract and keep your reader’s interest. However, keep the tone professional to maintain your credibility. Be sure to proofread your work carefully for clarity and check for grammatical and spelling errors.

Web content should provide all the information your audience would need without burdening them with too much information. Be complete, but be concise.

What is an appropriate format?

  • Organizes by separate pages or sections
  • Contains bold headers to make the content scannable
  • Uses clear and concise text
  • Contains images
  • Includes hyperlinks to further resources
  • May contain a blog format
  • Uses short paragraphs
  • Utilizes bulleted or numbered lists when possible