Exclamation marks (!) express strong emotions such as joy, enthusiasm, disbelief, surprise, or urgency. Do not use them too often, or they will lose their impact.

  1. Strong emotions or commands
    Use an exclamation mark to express a strong emotion or a command.
    • Our project team won the award!
    • Don't miss this week's department store sale! 
  2. After a single word for intensity
    Use an exclamation mark after a single word to express intense feeling. Do not use an exclamation mark after a mild interjection such as oh or well.
    • Yes! I agree.
    • Oh, I thought they won the game.